GTM AI Build Day

Format

How it works

👥 Teams of 2–3

Mixed technical + non-technical. Everyone contributes. Non-tech members own the problem & the pitch.

🛠️ One tool: Claude

Claude Desktop, Claude Code, whatever fits. No infra, no frameworks, no setup — just describe what you want to build and iterate.

🎯 Real GTM problems

Build something you'd actually use Monday morning. Content tools, ops scripts, dashboards, automations.

🧠 No coding needed

Claude Code writes the code. You bring the problem, the idea, and the feedback. If you can describe it, you can build it.

🏆 5-min demos

Every team gets 5 minutes to show what they built and why it matters. Judged on usefulness, not complexity.

🚀 Ship to production

Every project can ship. Infra is provided for all teams — if you build it, you can deploy it.

Judging

How projects are scored

35%

Business impact

How much time or money does this save if deployed?

30%

Usefulness

Would the team actually use this Monday morning?

20%

Creativity

Is this a clever or unexpected approach to the problem?

25%

Team collaboration

Did non-tech members shape the problem and solution?

Prizes

Cash prizes per team

💎

2,500€

Grand Prize

High business impact (revenue) + used every day

🥇

1,000€

1st place

🥈

500€

2nd place

🥉

250€

3rd place

Timeline

8-week plan · Build Day Friday June 12

Weekly content drops and internal showcases. Onboarding session in week 6 unlocks everything.

1 — Get Started with Claude

Apr 20–24 · T−8

Foundational content drop. No live session — people consume on their own time.

“Get Started with Claude” materials & videos released
Content drop: connectors & projects — how to wire Claude into your tools and organize your work

2 — Claude Environments & GTM Plugins

Apr 27–May 1 · T−7

Content drop on the GTM Claude environment — what’s available, what plugins we’ve built, how to use them.

Content drop: Claude environments & GTM plugins
Showcase #1 — Claude Cowork to boost your workflows · presented by Rémy

3 — Skills

May 4–8 · T−6

Learn how Claude skills work and see how a colleague is using them in production.

Content drop: Claude skills (videos + guides)
Showcase #2 — Claude Code for building dynamic online tools

4 — MCP & Connectors

May 11–15 · T−5

Going deeper on connectors — how MCP works, which connectors we use at GTM, how to wire Claude into the tools you use every day.

Content drop: MCP & connectors — the GTM stack
Showcase #3 — internal project presentation

5 — Deployment Infra

May 18–22 · T−4

How GTM’s Cloudflare setup enables secure access and team sharing — the infra layer that lets every project ship.

Presentation: Cloudflare access & infrastructure — what we provide, how we secure it, how we share it
Showcase #4 — internal project presentation

6 — Showcase

May 25–29 · T−3

Internal project presentations and team sign-ups for Build Day.

Showcase #5 — internal project presentation
Team sign-ups open

7 — Deep Dive

Jun 1–5 · T−2

A longer-format session on a real production system built with Claude.

Showcase #6 — Andrim presents his project — approach, architecture, lessons learned
Build Day logistics shared: schedule, tools, channels, what to expect

8 — 🟢 Build Day

Jun 8–12 · The Week

Onboarding earlier in the week, then build, demo, celebrate.

Team list and project ideas announced
Live onboarding (early in the week): Claude Code (20 min) → GitHub workflow: clone, commit, push (20 min) → live build demo (30 min) → Q&A (20 min)
🟢 Friday June 12 — Build Day (13:00–23:00 ICT / 08:00–18:00 CEST)

Build Day