GTM AI Build Day

Format

How it works

👥 Teams of 2–3

Mixed technical + non-technical. Everyone contributes. Non-tech members own the problem & the pitch.

🛠️ One tool: Claude Code

Terminal + Claude. No infra, no frameworks, no setup. Just describe what you want to build and iterate.

🎯 Real GTM problems

Build something you'd actually use Monday morning. Content tools, ops scripts, dashboards, automations.

🧠 No coding needed

Claude Code writes the code. You bring the problem, the idea, and the feedback. If you can describe it, you can build it.

🏆 5-min demos

Every team gets 5 minutes to show what they built and why it matters. Judged on usefulness, not complexity.

🚀 Ship to production

Every project can ship. Infra is provided for all teams — if you build it, you can deploy it.

Judging

How projects are scored

35%

Business impact

How much time or money does this save if deployed?

30%

Usefulness

Would the team actually use this Monday morning?

20%

Creativity

Is this a clever or unexpected approach to the problem?

25%

Team collaboration

Did non-tech members shape the problem and solution?

Prizes

Incentives

Cash prizes per team · funded via training/formation budget

💎

2,500€

Grand Prize

High business impact (revenue) + used every day

🥇

1,000€

1st place

🥈

500€

2nd place

🥉

250€

3rd place

Timeline

8-week plan · Build Day Friday June 5

Weekly content drops and internal showcases. Onboarding session in week 6 unlocks everything.

1 — Get Started with Claude

Apr 13–17 · T−8

Foundational content drop. No live session — people consume on their own time.

“Get Started with Claude” materials & videos released
Content drop: connectors & projects — how to wire Claude into your tools and organize your work

2 — Claude Environments & GTM Plugins

Apr 20–24 · T−7

Presentation on the GTM Claude environment — what’s available, what plugins we’ve built, how to use them.

Live presentation: Claude environments & GTM plugins
Showcase #1 — internal project presentation

3 — Skills

Apr 27–May 1 · T−6

Learn how Claude skills work and see how a colleague is using them in production.

Content drop: Claude skills (videos + guides)
Showcase #2 — internal project presentation

4 — Cloudflare Infrastructure

May 4–8 · T−5

How GTM’s Cloudflare setup enables secure access and team sharing.

Presentation: Cloudflare access & infrastructure — what we provide, how we secure it, how we share it
Showcase #3 — internal project presentation

5 — MCP & Connectors Deep Dive

May 11–15 · T−4

Going deeper on connectors — how MCP works, which connectors we use at GTM, how to wire Claude into the tools you use every day.

Content drop: MCP & connectors — the GTM stack
Showcase #4 — internal project presentation

6 — Deep Dive

May 18–22 · T−3

A longer-format technical session on a real production system built with Claude.

Deep dive workshop: Andrim presents his projects — approach, architecture, lessons learned
Team sign-ups open

7 — Final Prep

May 25–29 · T−2

Last week before the event — teams and projects locked in, setup verified.

Setup guide published: GitHub, Claude Desktop, Claude Team access
Warm-up challenge — a small solo task to try before the event
Final team list and project ideas announced
Build Day logistics shared: schedule, tools, channels, what to expect

8 — 🟢 Build Day

Jun 1–5 · The Week

Onboarding earlier in the week, then build, demo, celebrate.

Live onboarding (early in the week): Claude Code (20 min) → GitHub workflow: clone, commit, push (20 min) → live build demo (30 min) → Q&A (20 min)
Day-before reminder with full schedule
🟢 Friday June 5 — Build Day (13:00–23:00 ICT / 08:00–18:00 CEST)

Build Day

Day-of schedule

Anchored on Chiang Mai afternoon for maximum timezone overlap.

🇹🇭 ICT 13:00–23:00

🇪🇺 CEST 08:00–18:00

🇬🇧 BST 07:00–17:00

🇵🇭 PHT 14:00–00:00